Messages
5/24/2023
0 : 14
🔍 How To Use Confirmation Bias To Convert Customers
View in browser Hey Marketeer, I read this quote today and I want to share it with you. “A flower is a weed with a marketing budget.” Marketers are alchemists. You guys are magic makers. Want to get
5/18/2023
17 : 15
🔍 Avoid These 5 Growth Mistakes
View in browser Hey hey, I cannot believe this is still happening. I ordered something from a pretty well-known DTC brand and received no communication from the brand about shipping for 2 weeks. I was
5/16/2023
23 : 36
🔍 How To Turn Negative Feedback Into A Positive ROAS
View in browser Hey hey… Two announcements: We've been working like animals on our new site, and we're launching it on May 30th. Over the next few weeks, I'll send y'all sneak peeks and
5/12/2023
7 : 3
🔍 6 Ad Creatives To Improve Your Click-Through Rate
View in browser Hey marketeer, Before we dive into the good stuff, I have to call out the person that inspired this case study, Dara Denney. I've been enjoying her Youtube videos talking about FB
5/10/2023
0 : 4
🔍 An A/B Test That Led To An Incremental $204k/m
View in browser What it do friend, Today, we're featuring an A/B testing win. I personally love reading about these, as these are tactics statistically proven to move the metrics. Let us know if
5/3/2023
2 : 44
🔍 Jones Road Beauty’s Playbook For An Effective SMS Strategy
View in browser What it do, friend? I got some news for you, the Marketing Examined umbrella is growing, and today we're taking one of our newer newsletters (say that 3x fast) out of stealth mode
4/28/2023
1 : 24
🔍 How to Get Everyone To Talk about Your Brand
View in browser Hey hey, So much happening on DTC Twitter. The Graza vs. Brightland squeeze bottles fight. The new Glossier Shopify site UX issue debate. Oy! My two cents on Glossier's new site as
4/26/2023
2 : 54
🔍 Ryan Reynold’s Formula For Ads That Don’t Suck
View in browser Waddup friend - I just wrapped up four basketball games, my feet and knees are aching, and I'm editing this intro while shivering in an ice bath. Not the cool cold plunges, I go to
4/21/2023
2 : 14
🔍 Discounts vs. Cashback Offers
View in browser Whereas growth and market share were once the focus, profitability must be one of the top KPIs in many businesses this year. Today's case study might help to give your bottom line
4/19/2023
7 : 34
🔍 Does Your Landing Page Answer These 5 Questions?
View in browser Waddup, friend. I'm pumped as hell - tomorrow, I'm watching the new movie Air about Michael Jordan and Nike. As a sneakerhead who spends way too much money on shoes, I'm
4/19/2023
6 : 34
🔍 How To Create A Conversion Funnel
View in browser Hey friend! We are going to break today's case study into two parts: Today we'll focus on Hostage Tape's conversion funnel. Next Tuesday, we'll zoom in on their post-
4/19/2023
5 : 44
🔍 Should Your Brand Advertise On TV?
View in browser Waddup friend, Today we got another Sunday Study about TV advertising. Why? Because when we think of performance marketing, we think of channels like Google, Facebook, Instagram, TikTok
4/19/2023
5 : 22
🔍 Hostage Tape's Post Purchase Funnel
Quick 2 min case study to increase your CLV. View in browser Hi everyone! Hope the warm spring air brings you a dose of joy. As promised, we will continue to dive into the customer journey of Hostage
4/7/2023
2 : 4
🔍 3 Tactics For Your Abandon Cart Flow
View in browser Hey friend, I've started my French learning journey on Duolingo. We've shared links to case studies on how Duolingo's gamification reunited user growth + retention (link in
3/29/2023
2 : 14
🔍 User-Generated Content vs. Influencers
View in browser Hey, it's Alex. This email comes from deep in the Umpqua National Forest in Oregon, where wifi doesn't exist, and where I should've packed hiking boots but instead, I'm
3/26/2023
19 : 4
🔍 Ultimate Guide To Managing A Creative Team
View in browser Once a month, I'm going to send a “Sunday Study.” A deep dive case study on one topic, sharing all the ins and outs. This month, it's about co-founding a creative agency called
3/24/2023
3 : 4
🔍 How To Get Michael Jordan To Endorse Your Cereal
View in browser The news from the past week…oh boy. Although it feels like doom-scrolling on social media, the best thing we can do is focus on what we can control and be as resourceful as possible.
3/18/2023
2 : 34
🔍 ChatGPT 4 And What It Means For Marketers
View in browser Hello marketers, and welcome back, The formatting of today's newsletter will be different because A LOT has happened in the past 72 hours in the world of AI. Let's dive in. Want
3/17/2023
1 : 24
🔍 Create A Landing Page That Converts
Here's a simple structure to convert traffic into customers. View in browser Happy Thursday, friend. Can you do me a quick favor and reply “yes” if this email hits your inbox? Trying to figure
3/15/2023
2 : 24
🔍 How The Browser Company Builds In Public
View in browser I came across this amazing piece by Ryan Law called “How to Write a Case Study (That Actually Closes Deals).” He concludes that such case studies need to: Connect the events back to